Attorney Danya Shakfeh interviews Ayat Shukairy, co-founder Invesp. Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. Danya and Ayat chat about how Ayat founded her company, how she taught herself conversion optimization (CRO), how life challenges affected her business, and imparts advice for anyone who wants to start their own business, particularly when they want to teach themselves.