Waist beads business as a form of self-expression


2021 Midwest Road, Suite 309
Oak Brook, IL 60523

Waist beads business as a form of self-expression


Georgina Fofana is a teacher and also a small business owner with a unique perspective on business. On one hand, she owns “Ayebea’s Charming Beads”, which is a marketplace that sells waist beads, bracelets, and other accessories. On the other hand, there’s “Jerk N Waisted”, through which she educates people on the cultural significance of the waist beads.

Georgina was born and raised in Ghana, for the waist beads have been part of her life since she was born.
Gina lives her passion by sharing the beauty of waist beads with other women. When they come to her, she listens to their needs and helps them choose the ones that best fit their objectives. Also, using Jerk N Waisted as a platform, Gina throws parties where she goes to the homes of her clients, carries food and drinks, and has a wonderful chat with people where she discusses the intricate meaning of waist beads.

Gina is aware of the misconceptions that surround these pieces of jewelry, and she uses her business as a way of spreading the right information, according to her Ghanaian background.

Although waist beads are commonly used for the purpose of tracking weight loss, Gina does not sell them with this intention. Rather, she expects women to use waist beads as a way to honor and embrace their own bodies, regardless of their size and shape.

Another misconception of waist beads is their sexual connotation. Georgina explains how, at least for Ghanaian culture, these jewels are not to be taken that way. For people in Ghana, waist beads are so sacred that they are meant to be covered.

Even though Georgina’s business started during the pandemic, she has made it grow considerably and managed to build solid business relationships with her clients and business partners.

Motiva Business Law prides itself on helping business owners, such as Georgina, that have unique perspectives and imprint their essence and passion in their companies. Ayebea’s Charming Beads is an example of how things that are made well from the beginning can receive immediate benefits and build profitable business relationships.

Regardless of the type of business you own, our legal advice can help you.

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